12 × 12: Mark Goodchild

1 2 x 1 2 : Twelve Interviews. A Dozen Answers.

A while back I got an voicemail from my friend Mark Goodchild about a new social media concept he wanted my opinion on. I actually hear a lot of these sorts of pitches (mostly from non-designers and mostly half-baked) but with Mark, I knew it would be thoroughly vetted, totally fleshed-out and completely well-conceived. That’s because he’s always been the hardest working, most selfless pro I know. Which isn’t easy to do in the highly competitive, egomaniacal music industry.

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