Bootleggers’ Whiskey Found in Chicago Bus Shelter

With a pilot directed by Martin Scorsese (and the promise of his involvement in future episodes), a monstrous cast with Steve Buscemi as the lead and Sopranos‘ writer/producer Terence Winter at the helm—HBO’s Boardwalk Empire can’t lose—or can it? Well, just to be sure, HBO is teaming up with some interesting media/product partnerships including Bloomingdale’s, Caesars Atlantic City and Canadian Club whiskey. And some of this $10M campaign was spent along my daily commute at the southeast corner of LaSalle & Eerie.

Here are some iPhone shots of a CTA bus shelter transformed to promote the new series:

The “whiskey” in the this bottle appears to drain out with every day as the show counts down to its premiere on September 19th.

2 Comments

  1. That is pretty rad! I like the bench! I just noticed the nice integration of the QR code in the last photo. That is a nice touch!

    • Antonio García (Author)

      Yeah! It’s almost too subtle, but I love how something as modern a QR code can be designed to fit so naturally amongst the flourish and filigree of a 1920s ornament. Good eye, Andy!

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