My Favorite 2010 Super Bowl Commercial

Besides all the typical testosterone-targeted car and beer commercials, this year’s Super Bowl ads followed several tired themes: funny animals & babies, too hot stupid for prime time, half-naked men/nearly nude co-workers, Denny’s super obnoxious (and grotesque) screaming chickens and waaay too many Internet memes that didn’t translate well to TV. That said, Miller High Life’s “Little Guys on the Big Game” ad stood out to me. Considering the 30-second slot cost $3M, I thought it was pretty cool they gave it up to four small businesses—especially when one of those businesses was Chicagoan Tim Herron‘s Baseball Card Shop.

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