Shigeru Ban on L Studio

Shigeru Ban is an incredible architect known for his innovative use of alternative and recycled materials. He’s one of the latest featured subjects on L Studio, the broadband internet channel launched by Lexus in 2008. Expanding on the ‘automaker as auteur’ vision started with BMW’s 2001 series, The Hire, Toyota’s luxury mark offers “an eclectic collection of unique perspectives meant to inspire”. All of the site’s video content is free to download, however, if you want “inspiration for innovation”, I’d stick to the topics of modern life and experiential. Unfortunately, if L Studio is going to compete with Honda’s brilliant Dream documentaries, it’s going to need some serious curation i.e. Lisa Kudrow is not funny and her Web Therapy shorts are certainly not inspiring or innovative.

Leave a Reply