Stop Babies and Puppies

The Association of Independent Commercial Producers (AICP) is kind of like the AIGA of TV advertising. To promote their upcoming 2010 Show & Next Awards, the AICP created Stop Babies + Puppies.  With a motto of “Make Art. Not Clichés.”, the Stop Babies + Puppies site is half viral marketing and half tongue-in-cheek critique. I’m especially fond of the Cliché Ad Machine (sponsored by ThoughtEquity and Corbis Motion) which allows your inner auteur to mashup and remix cheezy clips of babies and puppies for your own sentimental commercial barf-fest.

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