Digging through old vinyl at my folks’ place I stumbled across a little pile of 7″ 45s from six long-forgotten Puerto Rican musicians. The island record labels include: Irene Records, B.M.C., Suaritos, Continental Records, J.M.C. and Jenny. I have no idea how rare any of these are, so if you have any background on these records or the artists themselves, please leave a note in the comments! Download these dozen doughnuts
This month in my hometown of Chicago I’m giving an encore of my WebVisions Portland talk, Activism ✕ Technology. After the original presentation, many conference attendees reached out expressing their interest in supporting activist movements through technical assistance, i.e. design and development. This post offers some practical advice for how creative people can get involved in authentic, empathic ways—illustrated by a story of my own well-meaning (and misguided) intentions.
Ten years ago, I got really excited to start a midnight youth running club modeled after urban collectives like London’s Run Dem Crew and NYC Bridgerunners. As a marathoner and Latino living in Chicago’s Puerto Rican neighborhood of Humboldt Park, I thought I was just the guy to do it. I organized the club’s structure, mapped out various street courses and even started working on a brand identity and manifesto.
I was so caught up in the director’s dismissal of my ‘concept’, I couldn’t appreciate his redirection of my efforts or recognize my own myopic view of ‘helping’.
I reached out to the local alternative high school and pitched their physical education director on my idea. Cutting my overzealous presentation short, he told me if I really wanted to make a difference and get to know his students, I should volunteer to help coach his P.E. class.
“Wait. What?!” I thought to myself. “This is a great use of my skills, it’s in my own neighborhood and I am willing to do it for FREE. I don’t want to coach phys ed—I want to help the kids!”
I was so caught up in the director’s dismissal of my “concept”, I couldn’t appreciate his redirection of my efforts or recognize my own myopic view of “helping.” The director knew exactly what this constituency of young men needed because he spent years gaining their trust, establishing meaningful connections and creating powerful learning experiences for them. Looking back it’s no surprise he wasn’t interested in my athletic abilities or youth running club idea.
It took 3 weeks of me volunteering at the high school gym to realize this mismatch of my passion and skills and the complexity of these young men at the intersection of culture, identity, gentrification, gang violence and lack of opportunity—not to mention the very real drama of just being teenagers!
While this situation didn’t involve technology, it’s a clear example of trying to apply talents and solutions without considering the end user first. Looking back, I knew very little about ethnography, observational research, participatory design or user testing—practical methods I now apply to make certain I’m designing and building the right thing for (and with) end users.
So how can designers and developers take action and support social movements? The short answer is to volunteer as a volunteer, first—not as a designer or developer. Fight the inclination to immediately create value and apply your design education, coding abilities, passion for technology and any preconceptions of what you think people might need. In the early days of your involvement, all those things can get in the way of your learning, understanding and empathy-building for the true need states of that nonprofit, foundation or activist group.
Here are 5 simple tips to avoid a volunteer fail:
- Identify the movement that matters to you most. Find your local chapter and volunteer to help—without worrying about leveraging your design or development abilities.
- Start from a place of service, not skills. Don’t be offended or bummed out if in the beginning you’re asked to help with what feels like basic tasks—trust (and fit) takes time.
- Treat your volunteer hours as observational user research. You’re not the expert, you’re not there to “fix” anything. You’re there to bear witness and be helpful.
- Look out for unexpressed needs. Workarounds, cheat sheets and cloogy solutions are often indicators of processes (outreach, research, funding, training, service delivery) that you might be able to help improve with design or technology.
- Read The Unexotic Underclass by C.Z. Nnaemeka.
Casey Gerald, the co-founder and CEO of MBAs Across America, suggests the thing we need more than anything right now is proximity. And he’s exactly right. It’s very hard to solve the big socio-political challenges we face without having proximity to the people most affected by those challenges. As creators and innovators we’re paid to design the future—but none of our concepts, platforms, apps, devices, systems and social networks will make a difference if we have not truly come in contact with humanity, so that the needs of those on the frontlines have become, at least in part, our own.
It was an honor to close out this year’s Weapons of Mass Creation Festival.
Here are the seven key takeaways from my presentation (these are things I need to remind myself of all the time):
- Balance Strengths ± Weaknesses
Stop trying to be awesome at everything. Recognize your strengths and limitations and find other people (fine artists, developers, illustrators, photographers, filmmakers, writers, researchers, etc.) to round out the effort. Form like Voltron. The 1980s anime combined 5 characters’ personality and skills into one Beast King GoLion with each team members’ special ability forming a specific piece of the robot. They were good on their own but when they merged and worked together they were the Defender of the Universe. Avoid working in a vacuum. Team up across disciplines.
- A Network Takes Work
Build networks of generosity—don’t keep a balance sheet. When you meet someone, ask yourself, “How can I be valuable to this person?” without any strings attached. Sunny Bates describes a new “connection economy” where genuine, generous connections replace information as the new currency. Internships, workshops and conferences offer inside tracks to mentors and collaborators. Don’t be afraid to reach out to “professionals” or “industry experts” who feel out of reach. You’d be surprised how often you hear back. As Michael Beirut said, “Hijack your mentors.” Whether you end up working on a team or freelancing, the better your network, the bigger your success (see #1).
- Titles Are Insignificant
Education matters. And so do life experiences. All I’m saying is it doesn’t matter where you went to school but rather what you learn. I have a BFA from the Atlanta of College of Art (a school that doesn’t even exist anymore) and no one’s ever asked me about it in an interview—ever. There’s nothing stopping someone from a no name school from getting hired over someone from Yale other than talent and point of view. You are more than our pedigree, parents’ expectations, your hometown and your job title—you are more than a designer. Start working and thinking as communicators, storytellers, strategists, educators, researchers, synthesizers, trendspotters and futurists.
- Remember Your Totem
Remind yourself, whenever you need a boost, why you love design and what inspired you to develop your visual sensibilities. It could be any object or point of inspiration that remains timeless and a reminder of where and why you started your career. There are 3 things you shouldn’t have as totems: money, fame and creative outlet. If any of those are your driving force for being a designer, you’ll end up compromising and you’ll eventually end up burned out, bitter, frustrated and unfulfilled. Start outside projects for yourself to counterbalance these “anti-totems.” (see #5)
- Start a Side Hustle
Side hustles inform your 9-to-6 work. Your work informs your side hustle. Both get better. One stretches the other. No matter the scale of your project—make something, share it with the world, see where it goes.
- Go All In
The saddest thing in the world is wasted talent. We tell ourselves stories about why we can’t or shouldn’t take risks—eventually these stories become our realities. You playing small, does not serve the world. Don’t hold back. George Addair says it best in 10 words:
Everything you want is on the other side of fear.
- Have a Point of View
Be curious, worldly, inspired, critical and considerate. At gravitytank we emphasize the value of “strong opinions, held loosely.” Step away from design often to augment and supplement your understanding of the designed world. Spend time with non-designers, attend conference not directly related to your field. Diversify the investments you make in your relationships with others. Fix your feeds. Get out of the echo chamber of social media and industry blogs. Design skills can be learned on the job, but perspective can’t be taught—that’s all on you.
Thanks again to everyone who stuck around until the end. Please keep in touch.
The one and only Mark Brickey interviewed me for his Adventures In Design podcast. We spent a couple great hours chatting about this year’s WMC Fest, helping other people realize their ideas, and the importance of moving beyond hype and ego to validate new ventures and get them off the ground. If you like what you hear, consider joining the Circle of Trust.
Travel is fatal to prejudice, bigotry and narrow-mindedness. And many of our people need it sorely on these accounts.
1 2 × 1 2: Twelve Interviews. A Dozen Answers.
Just after the new year, I started making a list of people I’d like to interview in 2013. The first person who came to mind was Brad Bischoff. Having just watched his latest film, he was fresh on my mind, but Brad’s an auteur I’ve admired and respected for years. I met him in 2008 at Columbia College Chicago during the screening of his student film, Eyelids, and have watched his films (and progression as a storyteller) ever since. Most recently, I got involved in Brad’s work as a Kickstarter funder for his latest project, Where the Buffalo Roam.